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Sportswik and Tribe enter long term partnership


[2 March 2020]: Sportswik, the leading Swedish sporttech company and developer of the AI-based media platform of the same name, conceived to help stakeholders generate and distribute User Generated Content, today announced a strategic partnership with Tribe Sports Marketing. The agency founded by former Lagardère Sports senior executives Marco Gonzalez and Pedro Cubillos will lead the international commercialization of the multi-channel digital media hub and social platform for sports coverage, bringing an additional layer for innovative sponsorship activation and new revenues to its global network of customers among sport federations, leagues and other sporting events. In addition to its active commercial role, Tribe Sports Marketing has also acquired a minority stake in Sportswik.

“Following the successful launches of official apps and media platforms for the Swedish Football Association in 2019 and Swedish Floorball Association in 2020, we are super exited to join forces with Tribe Sports Marketing for our international expansion”, says Martin Wiklund, founder of Sportswik. “Tribe’s great record of working closely with major sport stakeholders worldwide will be very valuable on our mission of democratizing sports media coverage, and enabling rights holders to take control over content, user data, and digital monetization in their own social platform”.

“Without a doubt the biggest asset that any sport organization has is its fanbase. But with unlimited entertainment options available to them, fans can no longer be taken for granted. Without fans there is no audience, which inevitably disrupts traditional media and sponsorship business models. Through our partnership with Sportswik we are offering our clients an innovative and sustainable way to engage directly with fans, which is essential to solidify the foundation of their sport, grow the participation and by extension grow the audience, says Marco Gonzalez, COO at Tribe Sports Marketing. “Martin and his team have worked tirelessly to develop a world class platform. We are excited and proud to join forces with them to further develop its great potential.”