[25 May 2020]: As football competitions resume progressively in Sweden, SvFF, football’s governing body in the country, is seeing unprecedented engagement numbers with users rapidly adopting Min Fotboll, its customized version of the Sportswik social media platform. During the weekend of 22-24 May, only the fourth weekend during which selected matches could be scheduled due to the Covid 19 pandemic, live content was generated from 60% of the 4 254 matches played in the country, with 1 306 matches streamed in full through the FA’s own social media platform. Interest for the mobile application of Min Fotboll is such that it reached the top spot in the ranking of most popular apps in Sweden, ahead of TikTok, ZOOM and YouTube, namely.
Min Fotboll was launched in April of 2019 and is already exceeding expectations, reaching the 240 000 registered users bar during the weekend, despite only 25% of all teams competing in tournaments and leagues sanctioned by the SvFF having been integrated into the FA’s own social media platform so far. The platform, which also encourages users to generate their own content, has seen users spend an average of 7 minutes in the app per session, with at least 15% of all registered users uploading original content on a regular basis.
In March Sportswik AB, the company and developer of the AI-based technology of the same name, tasked Tribe Sports Marketing to lead the international commercialization of their fully customizable social platform for sports. Merely weeks after the announcement of their partnership Tribe is already engaged in advanced discussions with a number of FA’s around the world wishing to replicate the model put forward by the SvFF, which guarantees unprecedented exposure for the sport at all levels, stimulate participation and provides multiple direct engagement opportunities for sponsors, without any costs for the production and distribution of content.
“It’s fantastic to see how the Sportswik platform can boost coverage and engagement. Matches that used to have no or limited coverage are now streamed live and the content is complemented with livescore, statistics and interviews.” says Martin Wiklund, CEO and founder of Sportswik. “All it takes is someone at the match with a smartphone.”
“With Sportswik’s unique technology we have a sneak peek of the new normal” says Marco Gonzalez, COO at Tribe Sports Marketing. “The response to the its capacity to bring football and fans together again, as many countries adapt to unprecedented times, has been unanimously enthusiastic”.